DE LARA LANDSCAPING PRIVACY POLICY

De Lara Landscaping ("we," "us," "our," or the "Business"), owned and operated by Ricardo De Lara and based in Manor, Texas, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have with respect to that information when you interact with our services, our website at https://www.delaralandscapematerial.com, our SMS/text messaging program, or any related channel (collectively, the "Services").

By using our Services, requesting a quote, contracting with us, opting in to text messages, or otherwise providing us with your information, you agree to the practices described in this Privacy Policy.

1. OVERVIEW

De Lara Landscaping is a Texas-based landscaping company serving the Austin metro area, including Manor, Pflugerville, Round Rock, and greater Travis County. We provide landscape installation, hardscape, irrigation, seasonal cleanup, lawn maintenance, tree care, and materials delivery. To provide our Services, we collect only the information we need to identify our customers, locate and access properties safely, deliver materials, complete work orders, communicate about jobs and deliveries, process payment, and (with your consent) send text messages about your service.

We do not sell your personal information, and we do not share SMS opt-in data or consent with third parties for their marketing.

If you have any questions, contact Ricardo De Lara at delaralandscapesales@gmail.com or (737) 373-4708.

2. INFORMATION WE COLLECT

We collect the following categories of information.

Information You Provide To Us

When you request a quote, place an order, schedule service, or otherwise interact with us, you may provide:

• Contact information, including your full name, phone number, email address, and mailing address.
• Service-address details, including the physical address where work will be performed, any alternative or billing address, and general property descriptions helpful to our crews (such as lot size, front or back yard, and drainage notes).
• Access information, including gate codes, key-pad codes, dog notes, alarm codes (where you choose to share them), preferred entry points, and any specific access instructions needed to allow our crews to safely enter and work on your property.
• Property photos and videos, which you may send to us for quoting purposes or which we may take on site during site visits, work in progress, and completion. These images document the property condition, the scope of work, and the finished result.
• Appointment-linked location data, which our crews may use during scheduled service to provide customer-facing ETAs and to confirm on-site arrival at the correct service address.
• Payment information, including the payment method you use to pay invoices or deposits. Card information is collected and processed by Stripe, our payment processor, and is not stored on our systems in full. We may retain limited transaction records for accounting and refund purposes.
• Communications, including the content of emails, chat messages, text messages, voicemails, and in-person conversations you have with us related to your quote, job, or delivery.

Information Collected Automatically

When you visit https://www.delaralandscapematerial.com, we and our analytics providers automatically collect information about your device and use of the site, including IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, and general geographic location. This information is collected via cookies and similar technologies (see Section 5).

Information From Third Parties

We may receive information about you from third parties, including Stripe (transaction data), Google Analytics 4 and Meta Pixel (aggregated and device-level web analytics), GoHighLevel / LeadConnector (lead-form submissions and SMS delivery information), and any referral source that introduces you to us with your consent.

3. HOW WE USE YOUR INFORMATION

We use the information described above for the following purposes:

• To respond to quote requests and prepare estimates for landscaping, hardscape, irrigation, seasonal cleanup, lawn maintenance, tree care, and materials delivery.
• To schedule and perform Services, including dispatching crews, coordinating gate access, locating underground utilities, and delivering materials to the correct address.
• To communicate with you, including confirming appointments, providing arrival ETAs, sending delivery notifications, and answering your questions.
• To process payments through Stripe and to keep records required for accounting, tax, and audit purposes.
• To send you text messages, if you opt in, including transactional confirmations, appointment reminders, delivery notifications, and seasonal marketing offers (see Section 4).
• To improve our website and Services, including monitoring performance and understanding how visitors use our website.
• To showcase our work, with your consent, in our professional portfolio, on our website, and on social media (property photos and videos are commonly used to demonstrate before/after results; identifiable images or addresses will only be used publicly with your separate consent).
• To comply with applicable laws and legal process, including responding to lawful requests from government authorities, enforcing our Terms of Service, and protecting our rights and the rights of our customers.

4. SMS / MOBILE INFORMATION — CARRIER-REQUIRED DISCLOSURE

If you opt in to the De Lara Landscaping SMS program, we will send you SMS messages related to your service (transactional confirmations, appointment reminders, and delivery notifications) and, from time to time, seasonal marketing offers. Message frequency varies. Estimated message volume is between 1,000 and 10,000 messages per month across our customer base. Message and data rates may apply, depending on your mobile carrier and plan.

You may opt in to the program by submitting the chat form on our website, submitting a lead opt-in or quote request form, or by giving express consent to a member of our team. You may opt out at any time by replying STOP to any message you receive from us. Reply HELP for help. For assistance, you may also contact us at (737) 373-4708 or delaralandscapesales@gmail.com.

The following disclosure is provided in the exact form required by wireless carriers and messaging platforms:

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We send SMS through GoHighLevel (also known as GHL or LeadConnector) as our messaging platform.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to operate the site, remember your preferences, and collect analytics about how visitors use the site. A cookie is a small text file placed on your device by a website you visit.

The cookies we use include:

You can control cookies through your browser settings and, where available, through the cookie consent banner on our website. Blocking certain cookies may impact your experience or the availability of certain features.

6. THIRD-PARTY SERVICES AND SUBPROCESSORS

We use the following third-party service providers to help us run our business. These providers process personal information on our behalf and are contractually or legally required to protect that information.

• Google Analytics 4 (Google LLC): website and traffic analytics. See https://policies.google.com/privacy for Google's privacy policy.
• Meta Pixel (Meta Platforms, Inc.): advertising analytics, conversion tracking, and remarketing on Facebook and Instagram. See https://www.facebook.com/policy.php for Meta's privacy policy.
• Stripe, Inc.: payment processing, fraud prevention, and payout services. See https://stripe.com/privacy for Stripe's privacy policy.
• GoHighLevel / LeadConnector: SMS and marketing automation platform used to send transactional and promotional SMS, manage lead forms, and coordinate scheduling. See GoHighLevel's privacy policy for details.

We may also share information with subcontractors who assist us with performing a specific job or delivery (for example, tree removal specialists or delivery drivers), but only to the extent needed to perform the service. As stated in Section 4, we do not share SMS opt-in data or consent with any third party for their marketing.

7. DATA RETENTION

We retain your personal information for as long as is reasonably necessary to complete your job, respond to warranty or damage claims, comply with our accounting and tax obligations, and defend legal claims. In general:

• Quote records, work orders, and job records are retained for up to seven years to support warranty claims and to reference prior work when you return for additional Services.
• Payment records are retained for the period required by federal and Texas tax law, generally seven years.
• Analytics data is retained according to the default retention settings of Google Analytics 4 and Meta Pixel, typically 14 to 26 months.
• SMS opt-in records and consent logs are retained for at least four years to demonstrate proof of consent to carriers and regulators, as required by industry standards.

You may request that we delete your personal information as described in Section 8, subject to our legal and legitimate business retention obligations.

8. YOUR RIGHTS

Depending on where you live, you may have the following rights with respect to your personal information.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect about you, to request access to and a copy of that information, to request correction of inaccurate information, to request deletion of your personal information (subject to certain exceptions), to opt out of the sale or sharing of personal information (we do not sell or share personal information as those terms are defined under California law), and to be free from retaliation for exercising your rights.

To exercise these rights, contact us at delaralandscapesales@gmail.com or (737) 373-4708. We may need to verify your identity before responding.

European / UK Residents (GDPR / UK GDPR Baseline)

If you are located in the European Economic Area or the United Kingdom, you may have the right to access, correct, delete, restrict, or object to our processing of your personal information, to data portability, and to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal). You also have the right to lodge a complaint with your local data protection authority.

All Users

Regardless of where you live, you may unsubscribe from marketing emails at any time by following the unsubscribe link in the email or by contacting us, and you may opt out of text messages by replying STOP.

9. CHILDREN'S PRIVACY

De Lara Landscaping does not knowingly market or provide Services to individuals under the age of eighteen (18). Our website, chat forms, quote request forms, and SMS program are directed to adults who own, manage, or are otherwise authorized to arrange landscaping services for a property.

If a minor is present on a property where we perform Services, all communications, contracting, and authorizations must be made by a parent, legal guardian, or an adult authorized to make decisions regarding the property.

If you are under 18, please do not submit personal information through our Services. If a parent or legal guardian believes their minor child has provided personal information without their consent, please contact us at delaralandscapesales@gmail.com or (737) 373-4708, and we will delete that information promptly.

10. INTERNATIONAL USERS

De Lara Landscaping is located in Manor, Texas, United States. If you access our website or Services from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States. By using our Services, you consent to this transfer.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this policy and, where required by law, provide additional notice. Your continued use of the Services after the effective date of any update constitutes your acceptance of the revised Privacy Policy.

12. CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of the rights described above, please contact: